| Property | Value |
| Name | BRANDING AND CELEBRITY ENDORSEMENTS |
| Description | Three prerequisites to selecting celebrities: Before signing on celebrities to endorse their brands, companies need to ensure that they meet three basic prerequisites, namely the endorser should be attractive, have a positive image in the society, and be perceived as having the necessary knowledge (although it might be difficult for a celebrity to meet all three prerequisites) |
| Filename | Branding_and_Celebrity_Endorsements2.pdf |
| Filesize | 33.35 kB |
| Filetype | pdf (Mime Type: application/pdf) |
| Creator | admin |
| Created On: | 06/23/2010 02:53 |
| Viewers | Everybody |
| Maintained by | Editor |
| Hits | 610 Hits |
| Last updated on | 06/23/2010 03:21 |
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