| Property | Value |
| Name | THE ULTIMATE MARKETING ALLIANCE |
| Description | The focus of marketing is often to attract new customers but equal focus must be put on past and present customers, in order to win acceptance of a line extension or understanding why a former customer abandoned your brand. Understanding and keeping a loyal customer is worth more money than a one-time purchase by a consumer that wants to try the new flavor of the month. Energy must therefore be put into understanding this consumer group better.Click to download full article. |
| Filename | The Ultimate Marketing Alliance FINAL.pdf |
| Filesize | 410.64 kB |
| Filetype | pdf (Mime Type: application/pdf) |
| Creator | admin |
| Created On: | 05/17/2010 04:03 |
| Viewers | Everybody |
| Maintained by | Editor |
| Hits | 0 Hits |
| Last updated on | 05/17/2010 04:11 |
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