| Property | Value |
| Name | BRANDING PLACES AND NATIONS |
| Description | In this resource which is a chapter from The Economist series "Brands and Branding", Simon Anholt explains what branding places and nations is all about and demolishes the superficial interpretation that it is nothing more than standard product promotion, public relations and corporate identity, where the product just happens to be a country, a city or a region rather than a bank or a running shoe. |
| Filename | Simon_Anholt_Chapter_from_The_Economist_Brands_and_Branding_Book_2009_Edition_.pdf |
| Filesize | 271.98 kB |
| Filetype | pdf (Mime Type: application/pdf) |
| Creator | admin |
| Created On: | 08/31/2009 07:07 |
| Viewers | Everybody |
| Maintained by | Editor |
| Hits | 937 Hits |
| Last updated on | 08/31/2009 07:13 |
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