| Property | Value |
| Name | THE EMPEROR'S NEW BRAND: HOW TO FAIL AT BRAND REVITALIZATION |
| Description | This article points out the pitfalls to avoid in order to make a brand revitalizing process successful. Enjoy this interesting paper by David Lemley. |
| Filename | 410_Brand Revitalization_final.pdf |
| Filesize | 92.63 kB |
| Filetype | pdf (Mime Type: application/pdf) |
| Creator | admin |
| Created On: | 07/13/2009 09:14 |
| Viewers | Everybody |
| Maintained by | Editor |
| Hits | 691 Hits |
| Last updated on | 07/13/2009 09:27 |
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