| Property | Value |
| Name | BRAND CULTURE |
| Description | This paper from ID Branding presents a new model of branding, one which draws upon the anthropological model of culture. It replaces the old image of a separate and controllable external brand image – an image created to speak to consumers on behalf of a company. In the new model, a company’s true values replace the external brand image. We call this new model Brand Culture. |
| Filename | 405_BrandCulture_final.pdf |
| Filesize | 1.71 MB |
| Filetype | pdf (Mime Type: application/pdf) |
| Creator | admin |
| Created On: | 06/16/2009 06:34 |
| Viewers | Everybody |
| Maintained by | Editor |
| Hits | 634 Hits |
| Last updated on | 06/16/2009 06:38 |
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