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- SAMSUNG: BUILDING BRAND EQUITY THROUGH BRAND COMMUNITY
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FEATURED ARTICLE
| SAMSUNG: BUILDING BRAND EQUITY THROUGH BRAND COMMUNITY |
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Samsung has created a strong brand around innovation, cutting edge technology and world class design. True to its brand image, Samsung resorted to a design competition to excite customers |
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FEATURED BLOG
| AMERICA THE BRAND: AFTER THE DOWNGRADE |
| After Friday\'s downgrade of the US, many have been left wondering what next for brand America. The decline has been steady and this marked another overt omen. If Brand America continues its decline beyond the end of the current Administration, then consumer brands that portray themselves as slices of Americana may need to distance themselves from the values association that made them in the first place. The stakes are large. No country\'s brands are as dominant as those of U.S. companies. E... |
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| Posted by Moss on 2011/08/08 21:09 |
| Comments(2) >>Post Reply >> Invite a friend |
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| BRANDING AND MARKETING IN EMERGING MARKETS |
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A quick look at the major media outlets, be they newspapers, magazines, websites, professional conferences or consulting engagements, highlights the global obsession with emerging markets. |
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“BRANDSCAPE is a multidisciplinary think tank made up of exceptional creative professionals whose aim is to contribute to Africa’s economic development by sharing learning, encouraging debate, researching, documenting and disseminating knowledge on brand strategy.”
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