Brandscape Online

EGOIC MARKETING IS YOUR BRAND WEARINGLEG WARMERS?

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Monday, 15 February 2010 20:56

Brussel sprouts. The testes of the vegetable world. Who in their right mind likes brussel sprouts? People generally like the concept of a brussel sprout rather than the experience of eating one. A recent survey found that 43% of people who indicated an above average interest in brussel sprouts were significantly dissatisfied following a consumption test. Furthermore, 14% changed their opinion completely and pledged never to eat another brussel sprout ever again.

Going Retro!

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Thursday, 09 March 2006 10:26

I have recently noticed that there is more and more of a move towards glorifying the past. I’m talking about the newfound love for old music, politically instituted commissions to investigate the dead and buried past, the very odd realization that Moi wasn’t so bad after all writes TOM SITATI