Corporate branding

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#	Article Title	Date
1	SAMSUNG: BUILDING BRAND EQUITY THROUGH BRAND COMMUNITY	Monday, 08 August 2011
2	A LOGO IS NOT A BRAND	Tuesday, 05 July 2011
3	Tommy Hilfiger’s Crafty Plan to be the Next Youth Apparel “It” Brand	Tuesday, 19 October 2010
4	BRAND REJUVENATION - A CASE STUDY OF SONY	Tuesday, 19 October 2010
5	CONNECTING WITH YOUR CUSTOMERS THROUGH YOUR BRAND IDENTITY	Monday, 18 October 2010
6	REVIVING WEAK AND DEAD BRANDS: INSIGHTS FROM THEORY AND PRACTICE	Thursday, 07 October 2010
7	BRAND RELEVANCE	Monday, 04 October 2010
8	A LABEL THAT STICKS	Monday, 20 September 2010
9	THE CEO DRIVES THE BRAND	Tuesday, 07 September 2010
10	SPONSORSHIPS AND BRAND EXPERIENCE	Monday, 30 August 2010
11	BRAND COMMUNITY-CREATING DIFFERENTIATION THROUGH CONSUMPTION	Wednesday, 28 July 2010
12	BRAND AND FOCUS	Saturday, 19 June 2010
13	BRAND AND FOCUS	Saturday, 19 June 2010
14	BRANDING AND MARKETING IN EMERGING MARKETS	Wednesday, 09 June 2010
15	UNTANGLING BRAND EQUITY, VALUE, ASSETS AND HEALTH	Monday, 17 May 2010
16	A COMPENDIUM OF BRANDING.	Monday, 26 April 2010
17	KENYA TIPPED ON CELEBRITY ENDORSEMENTS	Monday, 15 March 2010
18	EGOIC MARKETING IS YOUR BRAND WEARINGLEG WARMERS?	Monday, 15 February 2010
19	CULTIVATING-BRAND-LOYALTY-IN-KENYA	Tuesday, 02 February 2010
20	A WORLD OF MOBILE BRANDS - IS IT POSSIBLE?	Tuesday, 12 January 2010
21	SINGAPORE AIRLINES - AN EXCELLENT ASIAN BRAND	Monday, 08 June 2009
22	FUTURE TRENDS IN BRANDING ICT	Thursday, 04 January 2007
23	WHAT’S IN A NAME?	Thursday, 30 November 2006
24	UPS AND DOWNS ON THE GLOBAL “BRANDSCAPE”	Wednesday, 29 November 2006
25	FUTURE TRENDS IN BRANDING FOR ICT	Wednesday, 29 November 2006
26	WHY BRANDING FAILS	Monday, 25 September 2006