Branding theories

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1 HAS YOUR BRAND GOT HAND? Tuesday, 05 July 2011
2 THE GREAT FEAR OF NICHING... AND WHY YOU NEED TO GET OVER IT! Saturday, 12 March 2011
3 WHY DO WE FEEL BETTER ABOUT SOME PRODUCTS THAN WE DO ABOUT OTHERS? Friday, 11 February 2011
4 YOUR BRAND IS YOUR PROMISE! (WHAT ARE YOU PROMISING?) Friday, 28 January 2011
5 Define Your Difference To Stand Out and Make Your Business Shine Sunday, 28 November 2010
6 THE 5 JOBS OF YOUR LOGO'S COLOUR PALETTE Wednesday, 10 November 2010
7 HOW CULTURE INFLUENCES MARKETING IN KENYA Saturday, 25 September 2010
8 BRANDING AND CULTURE - THE STRATEGIC WINNING COMBINATION Friday, 06 August 2010
9 BRAND EQUITY-MANAGING BY METRICS Monday, 09 March 2009
10 A BRAND IS A MEMORY Friday, 15 August 2008
11 SPORTS BRANDING Thursday, 28 February 2008
12 GETTING NOTICED AT POINT OF SALE Monday, 12 November 2007
13 COMMON MISTAKES IN BRAND NAMING Monday, 29 October 2007
14 THE SURPRISING SECRETS OF SUCCESSFUL DIFFERENTIATION Tuesday, 23 October 2007
15 NOT GOOD ENOUGH! I WANT MORE THAN JUST ANOTHER BLOODY RELATIONSHIP Monday, 15 October 2007
16 PUTTING THE METRICS INTO MUSIC Monday, 08 October 2007
17 BUILDING BRAND IMAGE FOR HOSPITALS Friday, 14 September 2007
18 BRAND: THE INTANGIBLE ASSET Monday, 25 June 2007
19 BRANDING AND CULTURE Monday, 11 June 2007
20 CREATING ICONIC BRANDS Monday, 11 June 2007
21 CORPORATE REPUTATION - THE NEW BRAND Monday, 11 June 2007
22 CONJOINED BRANDS Monday, 04 June 2007
23 DECODING A BRAND'S DNA Monday, 04 June 2007
24 YOUR BRAND ON THE INSIDE Tuesday, 22 May 2007
25 HOW TO INVEST IN FUTURE VALUE (part one) Friday, 27 April 2007
26 A BRAND IS A LOGO: THAT IS WHAT YOU SAY Monday, 05 March 2007
27 ARE FIGHTER BRANDS THE WAY TO GO? Friday, 09 February 2007
28 SELLING. IT'S ALL ABOUT RELATIONSHIPS, RIGHT? Friday, 24 November 2006
29 WHY REBRANDING OFTEN FAILS Monday, 06 November 2006
30 WHICH JINGLE SUITS YOUR BRAND? Monday, 30 October 2006

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