About Brandscape

“Africa has lagged behind in development while both the East and West continue to thrive. This is partly due to the fact that Africa has concentrated in producing mere products and services while the East and West have created world class brands of their organizations, products, services, nations, cities and even personalities.
Africa must create world class brands if it isto compete in the global market!”
-Brandscape Africa Foundation

What is Brandscape?
Brandscape is a think tank that aims to make a contribution to Africa’s development by promoting the practice of brand strategy. Because a brand is affected by every aspect of an organization, Brandscape involves a multidisciplinary team of associates. Brandscape provides a central knowledge resource on brand strategy through its online portal.

Brandscape’s Vision
To spur the development of world class African brands

Brandscape’s Mission
Brandscape aims to transform African economies through promoting the practice of brand strategy by nurturing a think tank of exceptional creative professionals that will share learning, seek to encourage debate, document and disseminate knowledge on brand strategy.

Brandscape is always on the lookout for associate consultants, freelance writers and trainers to strengthen its resources. Those interested may email This e-mail address is being protected from spambots. You need JavaScript enabled to view it