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| CULTIVATING-BRAND-LOYALTY-IN-KENYA |
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With the current economic recovery taking root in Kenya, business owners have reason to smile. Rising from the effects of the global economic meltdown, company profits are slowly but surely increasing. To confirm this, are the impressive 2009 third quarter financial results posted by local banks. From all indications, we seem to be on our way back to the economic boom seen in 2007 before the post-poll chaos. |
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| Brands and Colours |
| I was recently reading the book \" 101 Laws of Branding\" and came across a very interesting topic on colours being an essential part of any brand. Think about it,today when people go to buy paint they are asking for safaricom green, barclays blue,blueband yellow etc.Such attachment of colour and brad has been around for ages, starting with the ever red coca cola. What way can African companies intergrate colour as part of their brand identity,experience and image ?... |
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| Posted by Moss on 2010/01/15 10:29 |
| Comments(1) >>Post Reply >> Invite a friend |




